Phelps

Content Strategist

2014 – Present

Clients: Samsung, Panasonic, Public Storage, Bosley, SoCalGas, Natrol, Tahiti Tourism, LASD, Toco Warranty, Learn4Life

  • Work with stakeholders to identify and prioritize key business objectives and user goals.
  • Conduct qualitative and quantitative content audits
  • Develop information architecture, navigation schemas, and sitemaps
  • Create brand strategy guidelines and messaging hierarchies
  • Produce wireframes and design comps
  • Write advertising, long-form, and UI copy
  • Educate clients and co-workers on the benefits and best practices of content strategy
  • Present work to clients and in pitch presentations

SapientNitro

Manager, Content Strategy

2013 – 2014

Client: MGM Resorts International

  • Worked on a marketing platform/website redesign for MGM Resorts
  • Collaborated with business analysts, UX designers, copywriters, and visual designers to detail content requirements and recommendations
  • Created a structured content model to enable reuse and centralized management of platform-wide content
  • Detailed editorial requirements for CMS to ensure a user-friendly authoring environment
  • Oversaw the creation of detailed content matrices in order to guide production and content migration
  • Developed a taxonomy, metadata schema and folder structure for digital assets
  • Outlined a governance model for enterprise DAM platform, including roles, permissions, work flows, and corporate governance structure
  • Performed keyword research and analytics audits to inform taxonomy and IA recommendations

Brighter Collective

Senior Content Strategist

2012 – 2013

Clients: State Farm, Loyola Marymount University, Teachers College Columbia, Save the Children

  • Conducted content analysis and discovery, including quantitative and qualitative audits, heuristic and competitive analysis, user research, usability testing, stakeholder interviews, and search engine optimization
  • Developed editorial guidelines, including content workflows, editorial calendars, style guides, and tone and voice documents.
  • Supported the development of wireframes, sitemaps, content models, interface copy, metadata and copy decks
  • Helped develop user personas and scenarios, information architecture, and interaction design
  • Worked in both agile and waterfall environments. Experience with Scrum framework.
  • Managed agency social media accounts, including Twitter, Facebook, Instagram, Pintrest, and Linkedin.

Internet Brands

Content Strategist

2009 – 2012

Clients: CarsDirect, VetInfo, DIY.com, Fitday, UltimateCoupons

  • Managed a team of researchers, writers and editors to produce content to increase organic search traffic and leads
  • Collaborated with the business unit to develop strategies for increasing monetization and promotion
  • Increased pageviews by 200k a month

Mahalo.com

Editorial Director

2007 – 2009

  • Managed a team of remote and in-house employees who created how-to content across a variety of verticals
  • Identified, organized and coordinated topics for creation
  • Proofread and edited content for quality, accuracy, grammar and search engine optimization
  • Trained new employees, managed work schedules and payroll for team members.
  • Coordinated with technology and engineering to identify and fix bugs
  • Provided general customer service and support
  • Helped Mahalo grow to over 5 million pageviews a month after only two years.