Written by Andrew Kaufman on August 12, 2012.
If phrases like content audit, content inventory, and stakeholder interview make you giddy with excitement and possibility, chances are that you need to seek help immediately. Either that, or you just have a sincere appreciation for the benefits of the content strategy discovery process. And that’s not crazy at all! In fact, I’d go so far as to say that the discovery phase is THE most important part of creating a successful content strategy. [Continue Reading]