MGM Grand

MGM Resorts International needed a web experience that reflected their world-class entertainment offerings.

I worked closely with user experience experts, information architects and business analysts to break down content into distinct, usable content types. By mapping out the required elements of each content type, associated metadata, and the business rules that governed how they were displayed to users, we made it easy for non-technical users to update and manage dynamic, personalized content – all designed to power exceptional experiences.