Phillips 66

I turbocharged Phillips 66 lead generation efforts with an integrated brand and campaign strategy that delivered phenomenal results.

When it comes to getting gas station owners and marketers to switch fuel suppliers, they need to know that you have the tools and support to help them compete in an increasingly challenging marketplace. But while Phillips 66 had a 140-year legacy as one of the leading fuel brands in the U.S., they were battling the perception that they were a dated, out-of-touch brand that wasn’t aligned with their customers’ needs.

I started by developing a multi-tiered messaging strategy that highlighted their innovative solutions, superior fuel reliability and total business support, all anchored by a new future-forward campaign line: Power Ahead. Our world-class creative team then brought the campaign to life across a sophisticated multi-touch campaign that included direct mail, print, digital media, landing pages, and an email nurture series.